Snaps to spread your campaign: How to use Snapchat to share your fundraiser

Snapchat is one of the most widely used social media platforms in the world. It boasts a vast amount of users, with over 10 billion video viewers every day and is a fabulous opportunity for promoting your fundraiser. Crowdfunding India gives you a few tips on how to use Snapchat effectively for promoting your fundraiser in new and innovative ways.

Believe in Snapchat


Despite the statistics, people often do not believe in the power of Snapchat. Snapchat is an app created for the millennial and by the millennials. The number of users have increased by 84% last year. Crowdfunding India says when creating your Snapchat account, it’s important to keep in mind about the potential this platform holds for your online crowdfunding campaign.

Use Snapcash


Snapchat has a cash collection mode, which makes it easier to collect cash online.  Released in 2014, the function is an easy way for your donors to contribute money to your cause. Crowdfunding India says that this is the reason why Snapchat is perfect for crowdfunding and yet it’s surprising how people pass on this opportunity.


Promote your fundraiser


Crowdfunding India lays out a guide on how to promote your fundraiser on Snapchat and attract donations: take photo and video Snaps to record your story. Snaps have a 10-second time limit, which means you can take multiple photos and videos and combine them to tell a full genuine story. Adding Snaps to My Story is easy and lets you say and show your account of the ordeal in a compelling way.  

 

Create your own call-to-action


Not just Snapcash, you can make your own call-to-action (CTA). Snapchat works differently than other major platforms, because there are no direct links that you can share with your audience. This means you’ll have to strategically plan on how to drive traffic from Snapchat to your Crowdfunding India page. You can send your Crowdfunding India fundraiser page URL by sending it by the Chat option urging people to visit your fundraiser page and then send it to your friends and followers. Another effortless way to share your Crowdfunding India page is to share Snaps, which are pictures or videos created on the platform about your campaign. You can share them on My Story or send them directly to users.

Keep posting consistently


The best way to drive donations is to keep on posting, often and consistently. Add to My Story as many times as you can, so that the  to your recipients that it’s time to make a difference and donate to your cause. However, if you are adding Snaps to My Story on a consistent basis, remember that adjusting your content and wording is equally important to your success. Your audience will not stay as engaged with your content if you recycle it too many times. Instead, come up with some fresh approaches, such as challenging your followers to skip their five-dollar latte and donate that money to your crowdfunding page! Put the word out there, because when a few people respond, your fundraiser gets some momentum more donations come your way.

Grow your community


Now that you have your strategy in place, it’s time to grow your audience of potential donors. The best way to promote your account is to share your Snapcode on other platforms, like Facebook, Twitter, and Instagram. And you can download parts of your My Story to share on other platforms to give potential donors a preview of what type of content you share on Snapchat.

Snapchat is growing sporadically and is a great method for discovering new potential donors and give your fundraiser the exposure it deserves. For further assistance regarding how to use Snapchat for your online crowdfunding campaign, visit the Crowdfunding India webpage.

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